Get proactive with data: spot the danger, design the prevention, measure the success

Around five people die on Britain’s roads every day.

To achieve Vision Zero the rate of KSI decline needs to double.

The Department of Transport estimates that the value of preventing all reported and unreported collisions is around £30 billion. However, an industry reliance on out of date, incomplete traffic and casualty data, and subjective accounts of near miss events, limits the ability of transport and road safety professionals to keep our roads safe.

We believe that lives should never be compromised by the need to travel and that a proactive approach to road safety is the solution to making our roads safe for all.

Image of pedestrians on the road

VivaCity Icons with sensor, bicycle and e-scooter

How VivaCity can support your road safety ambitions

Our game-changing Smart Road Safety solution offers a complete package of road safety metrics to support proactive road safety management. Explore the benefits of using Smart Road Safety.

Understand trends of yielding behaviours at pedestrian crossings

Define zones surrounding new pedestrian crossing infrastructure to analyse occupancy, movement and speed data to understand Give Way behaviours.

Transport for Wales’ landmark road safety initiative, the side road zebra crossing trial, is using VivaCity data to monitor impact.


Implement targeted road safety measures at the most critical parts of your network

Identify the root cause of near miss incidents involving cyclists and vehicles, and incident trends across the day, week, month and year. Use these insights to develop targeted interventions that mitigate collisions and measure their success with long-term monitoring.

Monitoring turning behaviours at junctions to identify hazards

Implement detection zones at junction arms to understand how the junction operates and performs and identify any road safety risks.

Sutton Council are using Turning Counts data to monitor restricted movements to quantify dangerous movements.


Bolster Monitoring & Evaluation responses for funding bids

Optimised for long-term monitoring, capture baseline data pre- intervention and continuous 24/7 data post-intervention to satisfy Monitoring & Evaluation requirements.

Learn more about how VivaCity can supporting funding bids.


Gain a holistic understanding of how reduced speed limits impact motorists’ behaviour and active transportation activity

Monitor average speed data for different road user classes to support the analysis of speed reduction interventions and inform the introduction of future ones. This could be new 20mph zones or infrastructure adaptations, like gateways, road narrowings or markings.

Specify ‘zones’ for average speed metrics. These can provide road safety insights in areas where there are increased levels of vulnerable road users, for example School Streets or low traffic neighbourhoods.

Correlate speed and classified count data to demonstrate the impact of reducing speeds on active transportation levels, at either localised sites or across your network.

Kent County Council used VivaCity speed data to evaluate 20mph trials’ impact on average speeds, with particular focus on roads near schools.


Optimise pedestrian crossing infrastructure based on desire lines on busy roads

Visualise pedestrian desire lines, identify key crossing points and assess how prescribed crossings are used. With these insights, improve pedestrian safety by implementing optimised crossing infrastructure based on behavioural evidence.

West Sussex County Council are using tracks data to decide if further pedestrian crossing infrastructure is needed on a busy road.


Image of e-scooter user on the street


Learn more about how Smart Road Safety supports your road safety improvement schemes