VivaCity expands into Ireland to improve Road Safety and promote Active Travel

Monday, 6 November, 2023
picture of cars and buses in Dublin, Ireland, with Smart Traffic Solutions by VivaCity
VivaCity is set to help Irish authorities make roads safer, smarter and more sustainable through its AI-powered insights


We’re excited to announce our expansion into Northern and the Republic of Ireland to transform transport infrastructure across the countries, as part of our growth journey as a result of the increasing demand for smart and more efficient places to live and work.

Irish towns and cities are on a mission to boost Road Safety and promote Active Travel. To achieve this, they are turning to VivaCity, and our experience in working with over 100 local authorities across the UK, North America, and Australia and New Zealand. Our sensors gather highly accurate, anonymous, multimodal road use data on traffic flow, travel patterns and behaviours. In addition to traffic monitoring, our product offering in Ireland includes Near Miss and Smart Signal Control technology for proactive road safety management and network optimisation.

The official launch comes after our recent project with Infrastructure Northern Ireland, which marks the first Smart Signal Control project in the market and will help to prevent future incidents by making crossings safer for vulnerable road users. This is something which is particularly prevalent with Northern Ireland’s Department for Infrastructure who reported a 10% increase in road fatalities compared to 2021. Similarly, in the Republic of Ireland, Dublin saw road deaths rising by 13% in 2022 compared to 2021, with a 100% increase in the number of pedestrians killed. The need for more holistic road safety data has been raised in the Irish Times, with Dublin City Council having a large commitment to active travel.

VivaCity’s near-miss technology will enable local authorities in the region to identify incidents that could have happened but didn’t, and the root cause of dangerous interactions. Combined with Speed, Tracks and the full Smart Traffic Monitoring suite, this dataset will allow strategic planning and implementation of life-saving schemes and initiatives.

Mark Nicholson, our CEO and Co-Founder, commented: “We’re excited to collaborate with Irish authorities and contribute towards solving some of their biggest transport challenges. Ireland shows a strong appetite for sustainable road safety, which is supported with a large active travel fund ready for authorities to utilise. With a clear gap in accurate data insights available to support decision making on the future of Ireland’s roads, we’re looking forward to seeing the positive impact that our technology will have.”

The VivaCity team will be exhibiting at TRA, Dublin in April 2024.

Learn more about our smart traffic products and get in touch with team if you have any questions.

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