Viva Releases New Product to Support Government on Urgent £250m Active Transportation Initiative

Thursday, 21 May, 2020

Viva, a UK based transport AI company, have released a new product to support UK councils in their efforts to increase uptake in Active Transportation as the public begins to return to work during the COVID-19 crisis.

Transport Secretary Grant Shapps and the Department of Transport have outlined measures that they wish councils to review as early as possible to facilitate increases in Active Transportation. The Secretary of State has also said that Authorities should monitor and evaluate any temporary measures they install, with a view to making them permanent, and embedding a long-term shift to active transportation as we move from restart to recovery.

Viva’ award-winning artificial intelligence technology anonymously captures, classifies and tracks live transport usage, 24/7. During lockdown, Viva’s sensor data has often been quoted as a reliable source by much of the mainstream media. Crucially, Viva’s technology is highly reliable at gathering data on cycling, walking, and social distancing – all critical components of the government’s exit strategy.

Now, Viva has released a new product, allowing authorities to not only count cyclists, but also to understand the interaction patterns, such as dangerous undertaking manoeuvres or cyclists using pavements, which enables authorities to improve safety for cyclists – one of the biggest impediments to more people using bicycles to get around.
In addition, Viva can shine a light on behavior at complex junctions. By examining the number of cyclists and other vehicles using junctions from different directions, authorities can improve their understanding of how cyclists are using the existing infrastructure, supporting future improvements.  This product uses the same underlying video analytics technology as autonomous vehicles to really understand what is happening on the roads, extracting deep but anonymous insight into behavior patterns.

Viva has developed this new product as a result of working with authorities across the country for a number of years. CEO Mark Nicholson explains:
“We have installed sensors for cycling with authorities from Oxford to Cambridge, London to Manchester. However, the holy grail of understanding not just counts of cyclists but also behaviors, interactions, and turning movements has always been just out of reach. With this new tool becoming available now, authorities can plan safety interventions much more effectively”.

A well measured active transportation policy has real-world health and economic impact, as Public Health England outlined in their recently published briefing document, which suggests that whilst motorised road transport has a role in supporting the economy, a rebalancing of our travel system is very much needed:

• Physical inactivity directly contributes to 1 in 6 deaths in the UK and costs £7.4 billion a year to business and wider society
• The growth in road transport has been a major factor in reducing levels of physical activity and increasing obesity
• Building walking or cycling into daily routines are the most effective ways to increase physical activity
• Short car trips (under 5 miles) area prime area for switching to active transportation and to public transport
• Health-promoting transport systems are pro-business and support economic prosperity. They enable optimal travel to work with less congestion, collisions, pollution and they support a healthier workforce

Councils all over the country have been benefiting from Viva’s technology, with projects ranging from monitoring of air quality and active transportation uptake in Manchester through to pedestrian and cyclist intervention outside schools in Bournemouth, to name but a few. Viva have even helped the redesign of road junction into a mini ‘Holland style’ roundabout providing cyclists with priority in Cambridge.

It is important to highlight that Viva sensors do not collect personal data.

Projects to support active transportation can be simple and highly effective, with Viva lending their vast experience to help councils deliver swift but sustainable impact, with the minimum of distraction at this challenging time. Please go to for more information on what can be done, including guidance on how to fund such projects.