Welsh Government are improving road safety with Viva data insights

Monday, 28 March, 2022
Banner representing the Welsh Government 20mph projects using Viva Sensors
  • The Welsh Government will be using Viva sensors to monitor the change in pedestrian footfall in retail areas, the change in vehicle yield rates at informal crossings, and overall impact in road safety
  • Sensors will gather data pre- and post-implementation at locations where 20mph limits are being introduced in Phase 1 of the Nationwide project, as well as control sites that have not had speed restrictions imposed

In March 2019 the Welsh Government announced plans for a new national default speed limit of 20mph to be implemented in residential areas across the country by 2023. Phase 1 of this process is the introduction of 20mph limits in eight trial areas.

Viva are proud to be supporting this first-of-a-kind initiative by collaborating with the Welsh Government, who are using our cutting-edge AI technology to monitor and analyse the impact of reducing speed limits on pedestrian footfall and vehicle volumes, and pedestrian/vehicle interactions.

Results from the Phase 1 introduction will provide invaluable insights that will inform the roll-out of 20mph speed limits across Wales. We are delighted to be involved in this ground-breaking research, with the application of our technology supporting strategic speed limit reduction and significantly influencing road safety policy in Wales.

Focus on Yield Rates

This is an exciting, first-of-its-kind initiative, where gathering data insights on yielding behaviors is achieved through bespoke application of our ground-breaking Near Miss capability

With 3D pose detection, Near Miss enables the accurate analysis of post-encroachment time and – for the first time – makes it possible to analyse vehicle behaviors in response to pedestrian presence at crossings, and provide data-backed evidence of pedestrian safety and Highway Code compliance.

By comparing data from crossings within 20mph and 30mph zones, it’s possible to determine the role that speed plays in vehicle yield rates at crossings. 

In the case of a zebra-crossing, near miss datasets will provide insights into vehicle behaviors when a pedestrian arrives at the side of the crossing, including if cars slow down and stop, slow down but continue, don’t adjust their speed, or speed up to cross before the pedestrian does.

Image of an iPad displaying the Road Safety Monitoring Solution brochure by Viva

Learn more about how data and insights can support your speed road safety schemes.

Download our Road Safety scheme monitoring brochure now

Accurate data and insights for traffic monitoring

Collecting the data and interpreting these insights are possible using Viva’s computer vision traffic monitoring sensors. Our sensors gather anonymous, 24/7, classified data on up to 32 different types of road users (including pedestrians and cyclists), identifying paths, speeds, near misses and journey times.

With 100+ local authorities using over 4,500 sensors in the UK, our solution has been helping customers accurately understand and assess the impact of their road schemes.

Find out more about how our traffic monitoring solution works and get in touch if you have any questions or would like a free demo and and consultation for your upcoming schemes.

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