When we founded Viva in late 2015, one of our objectives was to make a positive impact to the way people used the roads in the UK. Our initial focus was on developing a cyclist sensor capable of operating on a truly multi-modal road space, in the hope that it would be used to encourage the modal shift away from polluting vehicles towards active travel.
Almost as a by-product of needing to positively identify other modes in order to differentiate them from cyclists, our sensor diversified into the full multi-modal sensor it is today. In 2016, we won Highways UK’s Intelligent Infrastructure Hub competition for the new technology most likely to revolutionise the transport industry.
At the time, I never imagined that the sensor network we had started to grow would prove so useful in helping at a time of national crisis, and less still that it would be used to monitor the impact government messaging aimed at reducing pedestrian and cyclist numbers in urban areas.