UK Transport Minister Trudy Harrison MP Visits Viva

Wednesday, 23 February, 2022
Picture of Transport Minister Trudy Harrison MP visiting Viva

We recently welcomed Transport Minister, Trudy Harrison, to explore the future of transport and how AI and data insights can help tackle key issues such as congestion, road safety and sustainable travel across the UK.

The importance of underwriting policy with high-quality, reliable data was a key topic of discussion and we looked at the use of AI to gain a comprehensive understanding of how the road network is being used and for optimising signal control, as well as the applicability to solve future traffic problems. We illustrated how our technology is solving real-world problems at scale, satisfying policy objectives with accurate, anonymous and secure data.

Trudy Harrison MP commented:

“The potential for technology to transform our transport systems in the UK is vast, particularly when it comes to promoting active transportation and prioritising safety and sustainability. The work that Viva is doing goes a long way in providing detailed and reliable analysis to local authorities and decision makers.”

Viva’s sensors and ‘smart junctions’ signal control use artificial intelligence and machine learning to gather accurate, detailed and anonymous data 24/7 on transport modes, traffic flow and travel patterns, supporting strategic decisions to help optimize the transport network and improve urban infrastructure.

Mark Nicholson, CEO and Co-Founder at Viva, added:

“We’re proud to have had the opportunity to share the work that Viva is doing with the DfT. Central, dedicated funding will be required to help authorities transition from old business models, try out new technologies and support data sharing. We look forward to working more closely with Trudy, and central and local governments across the UK to make our data-driven smart, safe and sustainable vision for transport a reality.”

If you’re curious about Viva’s technologies, head over to our AI-powered traffic monitoring solution page and also check out our innovative Smart Junctions solution for traffic signal control optimisation. And if you have any questions or would like a quick demo and a free, no obligation consultation on your upcoming projects, please get in touch with the Viva team.

Like our content? Sign up to our newsletter and receive the latest news, products updates, and more stories like this in your inbox.